University Project
Branding
Packaging
Re-brand
Illustration
Photoshop
Illustrator
Indesign
Ink drawings
Problem:
Troutflies UK desperately needs a rebrand and the current fly subscription packaging doesn’t reflect the quality flies they produce. With the current branding, Troutflies UK are not reaching the full potential of the almost 900,000 freshwater anglers (Marsh. 2021. p.16) across the country.
Solution:
A whole new re-brand to refresh and invigorate an established but complacent brand.
Focusing on changing the priorities of the brand from speed to quality, creating a classic and timeless look. Starting with updating and enhancing the customer experience of the monthly Fly subscription service, will then attract more customers for Troutflies UK.
Packaging Re-brand
With the new elevated packaging, the experience of opening the box builds anticipation of the subscription contents.
The redesigned elegant, high-quality packaging reflects the high-quality products inside. The illustrative design allows the subscriber to envision themselves getting out there and using their new flies.
The waterproof information cards help quickly identify and instruct the subscriber on the fly they need from the new selection of flies they’ve just received. The cards are the perfect size to take on the go.
The subscriber could find inspiration for their next fly fishing trip, with the map included. Giving an opportunity to use their pack of new flies.
I included a QR code providing an easy link to the updated website with accommodation recommendations near each river, including a way to give back to loyal customers with exclusive subscription box discounts.
The Brown trout pin is a great starter for a Troutflies UK pin collection. Changing each month, the subscriber can pin the location onto the map of where they have fished with their new flies that comes with the box. Or, pop it on a shirt or hat!
Troutflies UK will send the subscriber an illustrative A5 print, changing monthly with the fish in season.
Amassing a collection of beautiful prints that they can display.
